<div>Research intensive universities in Australia have been working together to articulate the nature of a sustainable and effective research data culture, under the banner of the Research Data Culture Conversation (RDCC). </div><div><br></div><div>In the RDCC process, the complexities of university hosted research data have been canvassed in a conversation between those building best practice solutions today, those who look to adopt best practice solutions and those that can facilitate changes in research practice.</div><div><br></div><div><div>The goal is a movement towards metadata-driven and machine-actioned management practices that capture the context of data sufficiently well to support most life-cycle decisions to be made about those data. To this end, a Smart Decision Making (RDMP-2.0 based) process is envisaged, whereby research data management would transition from the current fixed plan based (waterfall) approach to a continuous improvement-based approach.</div></div><div><br></div><div>Poster presented at RDA 16th Plenary Meeting - Costa Rica (Virtual), November 2020</div>