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Coding Framework - Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies used by Food and Nutrition-related Social Media Accounts

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posted on 20.10.2020, 04:16 by Tracy McCaffrey, Annika Molenaar, Jamie Choong, Stephanie Evans, Emma Herron, Mike Reid, Helen Truby, Linda Brennan
Coding Framework used in 'Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies used by Food and Nutrition-related Social Media Accounts' study.

Adapted from Klassen et al, 2018, DOI 10.2196/10227.

Funding

Communicating health: optimising engagement and retention using social media

National Health and Medical Research Council

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