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Coding Framework - Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies used by Food and Nutrition-related Social Media Accounts
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posted on 2020-10-20, 04:16 authored by Tracy McCaffreyTracy McCaffrey, Annika MolenaarAnnika Molenaar, Jamie Choong, Stephanie Evans, Emma Herron, Mike Reid, Helen Truby, Linda BrennanCoding Framework used in 'Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies used by Food and Nutrition-related Social Media Accounts' study.
Adapted from Klassen et al, 2018, DOI 10.2196/10227.
Funding
Communicating health: optimising engagement and retention using social media
National Health and Medical Research Council
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