The subject of this
thesis is a perception that the visual arts is declining in value in Australian
culture. The rationale for this perception is drawn in the immediate sense from
repeated debate in favour of abolition of the Australia Council (the premier
source of grant funding to artistic producers). The method selected to
investigate this perception is a comparison of rational and social
epistemologies for curriculum, based respectively on the work of Arthur Efland
and Theodor Adorno. By making this comparison, the thesis argues that the
perceived shrinkage in the value and status of visual art is based on a
fundamental conflict between the meanings of “art” and “culture”. The context
of the debate is in fact perceptions of curriculum and their function
vis-à-vis “cultural production” and is taken here to signal a change in the
way Australia regards and values artistic activity.
The thesis argues that culture needs to be defined
appropriate to the Australian experience of “cultural production”. A lack of
appropriate definition has resulted in terms like “creativity” becoming so
broad in meaning that they are losing theoretical impact. I am inquiring as to what
this loss of meaningfulness indicates about art education: some of the
questions I ask in order to conduct the inquiry address whether the switch from
visual art to visual culture signals a decline in the value of artistic
culture; or does it owe itself to changing conditions between art education and
artistic employment or commerce?
The study examines visual art in particular as it might fall
within the realm of Australian cultural production, providing one instance of
artistic employment (i.e., in the visual arts). The focus of the study will be
on addressing the stand-off between visual arts and visual culture in the field
of curriculum studies: my method entails the application of Theodor Adorno’s
aesthetic theory so as to place visual art and visual culture within a
framework by which both rational and social epistemologies of art education can
be used to define change in the realm of cultural production.
Such change will include a re-evaluation of the role of
visual art within higher education. At Monash University in Melbourne, the
Faculty of Art, Design and Architecture has progressively eroded the value of
different studio practices by shutting down programs in disciplines that cannot
attract sufficient enrolments. The institution appears to displace artistic
practice, and to favour visual culture as a more reliable, rational form of
investment, leading to more secure forms of employment, and offering less risk
in terms of the returns to public education and the economy more generally.
Visual culture, or visual culture studies, purports to be a
postmodern approach to the study of art and replaces fine art and visual art
studies, which represent a more rational epistemology within the field of art
education. Visual culture studies aims to work with the current corporate and
technocratic reality rather than deny its existence. It permits
interdisciplinarity and the removal of a metanarrative about the artist as
hero, offering in its place a semblance of plurality, multiplicity,
indeterminacy and fragmentation.
Visual culture embraces forms of symbolic analysis to
construct meaning or rather, to analyse artworks (Lankshear, 1997); addresses
digital and social media more readily, and turns to visual literacy to justify
the artfulness of artworks (de Duve, 1994; Brown, 2003). This process may
suggest a value-free art is being practised: it erodes the significance of
traditional aesthetic skills, making aesthetic judgment less essential to the
creation of an artwork.
One implication of this change is to free fine art in general
from its supposedly elitist origins, and to enable the art world to encompass
both “high” and “low” art forms with equal value. This new value, which is
implicitly more value-free than the high art it seeks to overturn, destabilizes
art to the point that it has so few boundaries its continued existence (in its
traditional form) becomes questionable.