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The Effects of Self-Construal on Propensity for Green Product Consumption: The Roles of Disengagement-Reengagement Tendency and Consideration of Future Consequences

thesis
posted on 24.09.2018, 04:13 authored by AYSHA SIDDIQUA MOHAMMED YASSER ARAFAT
The purpose of this research is to apply self-construal theory to explain consumers’ propensity for green consumption. A series of studies show that interdependent (vs. independent) consumers are more likely to purchase green products and that this effect is mediated by differences in disengagement-reengagement tendency associated with the two self-construals. In addition, I show that the mediation effect of disengagement-reengagement tendency is moderated by consideration of future consequences.

History

Campus location

Australia

Principal supervisor

Hean Tat Keh

Year of Award

2018

Department, School or Centre

Marketing

Course

Doctor of Philosophy

Degree Type

DOCTORATE

Faculty

Faculty of Business and Economics