THE IMPACT OF PARENTAL INVOLVEMENT ON CHILDREN’S SOFT SKILLS, ACADEMIC ACHIEVEMENT, AND INCOME IN ZAMBIA AND THE UNITED STATES OF AMERICA.

This thesis examined the effectiveness of using marketing communication tools to improve students’ academic attainment through parental involvement. We investigated issues of related to parental involvement in a rural and highly impoverished area in Zambia, and among the middle-class population in the U.S.A. This study was conducted in response to the persistent issue of extreme poverty among children and the need for a low-cost sustainable tool to increase academic achievement and decrease poverty rates.