Monash University

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Reason: Under embargo until December 2019. After this date a copy can be supplied under Section 51(2) of the Australian Copyright Act 1968 by submitting a document delivery request through your library

Pricing strategies to reduce population sugar-sweetened beverage consumption

posted on 2018-12-12, 03:32 authored by MIRANDA RUTH CAVANOUGH BLAKE
This thesis explores the relationship between changes to sugary drink prices and beverage purchasing across the population and for different consumer groups. Using a variety of methods, results showed a) lower price responsiveness among more frequent sugary drink consumers and similar effects on purchasing behaviour across income groups, b) combining price changes with well-designed educational messages could deliver greater benefits to lower-income groups, and c) retailer and consumer acceptability is vital for feasible and sustainable healthy food retail strategies. These findings support the implementation of sugary drink pricing initiatives to reduce their consumption across the population and among lower-income groups.


Principal supervisor

Kathryn Backholer

Additional supervisor 1

Anna Peeters

Additional supervisor 2

Emily Lancsar

Year of Award


Department, School or Centre

Public Health and Preventive Medicine

Additional Institution or Organisation

Department of Epidemiology and Preventive Medicine

Campus location



Doctor of Philosophy

Degree Type



Faculty of Medicine Nursing and Health Sciences