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Predicting consumer reactions to innovative products : a test of competing theories

thesis
posted on 2021-07-08, 04:39 authored by Heath McDonald.
This thesis was scanned from the print manuscript for digital preservation and is copyright the author. Researchers can access this thesis by asking their local university, institution or public library to make a request on their behalf. Monash staff and postgraduate students can use the link in the References field.

History

Campus location

Australia

Year of Award

2003

Department, School or Centre

Marketing

Course

Doctor of Philosophy

Degree Type

DOCTORATE

Faculty

Faculty of Business and Economics

File Name

McDonald-33168019780911

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    Faculty of Business and Economics Theses

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