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Predicting consumer reactions to innovative products : a test of competing theories
thesisposted on 2021-07-08, 04:39 authored by Heath McDonald.
This thesis was scanned from the print manuscript for digital preservation and is copyright the author. Researchers can access this thesis by asking their local university, institution or public library to make a request on their behalf. Monash staff and postgraduate students can use the link in the References field.