The rise in the market share of household assets and the increasingly active role of households in the financial sector has attracted interest from both academics and policymakers. This dissertation adds to the modern field of household finance by providing rigorous evidence-based research that seeks to analyze and improve households financial lives and welfare. It addresses the representative disparity of household finance literature by investigating some of the behavioral factors affecting individual and household financial decisions in a developing country context. Lastly, primary data collected in combination with administrative and natural occurring investment transaction data provides a unique opportunity to over come data constraint hurdles.