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Corporate brand identity and effective brand maintenance : the role of brand management practices

thesis
posted on 2021-07-08, 05:11 authored by Raisa Yakimova.
This thesis was scanned from the print manuscript for digital preservation and is copyright the author. Researchers can access this thesis by asking their local university, institution or public library to make a request on their behalf. Monash staff and postgraduate students can use the link in the References field.

History

Campus location

Australia

Year of Award

2009

Department, School or Centre

Dept. of Marketing

Course

Doctor of Philosophy

Degree Type

DOCTORATE

Faculty

Faculty of Business and Economics

File Name

Yakimova-33168030509430