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Consumers' Perceptions and Enactment of Consumer Social Responsibility in a Developing Country Context: Qualitative Insights from Malaysia

thesis
posted on 2021-04-15, 01:09 authored by Ju Nah Tan
This thesis presents the results of a qualitative study of Malaysian consumers’ perceptions and enactment of their social responsibility; that is, their Consumer Social Responsibility, or CnSR. The study found CnSR to be a localised hybrid concept that privileges local/Malaysian (self-protection of subsistence needs along ethnic/religious lines) over Western (ecological, sociological) CSR ideas and practices, and is primarily enacted through culturally-specific forms of inaction. The thesis extends Caruana and Chatzidakis’ (2014) multi-level, multi-agent CnSR framework to a developing country context, and extends the qualitative approach in CSR scholarship, cautioning against the generalisation of ‘universal’ CSR/CnSR theories and concepts.

History

Campus location

Malaysia

Principal supervisor

Gavin Jack

Additional supervisor 1

Ding Ding Tee

Additional supervisor 2

Ahmed Khalid

Year of Award

2021

Department, School or Centre

Management

Course

Doctor of Philosophy

Degree Type

Doctorate

Faculty

Faculty of Business and Economics

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