Monash University

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Reason: Under embargo until April 2024. After this date a copy can be supplied under Section 51(2) of the Australian Copyright Act 1968 by submitting a document delivery request through your library

Consumers' Perceptions and Enactment of Consumer Social Responsibility in a Developing Country Context: Qualitative Insights from Malaysia

posted on 2021-04-15, 01:09 authored by Ju Nah Tan
This thesis presents the results of a qualitative study of Malaysian consumers’ perceptions and enactment of their social responsibility; that is, their Consumer Social Responsibility, or CnSR. The study found CnSR to be a localised hybrid concept that privileges local/Malaysian (self-protection of subsistence needs along ethnic/religious lines) over Western (ecological, sociological) CSR ideas and practices, and is primarily enacted through culturally-specific forms of inaction. The thesis extends Caruana and Chatzidakis’ (2014) multi-level, multi-agent CnSR framework to a developing country context, and extends the qualitative approach in CSR scholarship, cautioning against the generalisation of ‘universal’ CSR/CnSR theories and concepts.


Campus location


Principal supervisor

Gavin Jack

Additional supervisor 1

Ding Ding Tee

Additional supervisor 2

Ahmed Khalid

Year of Award


Department, School or Centre

Malaysia School of Business


Doctor of Philosophy

Degree Type



Faculty of Business and Economics

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