Bollywood's Global Affair: The Cultural Industry and Soft Power

This thesis has analysed how Bollywood, one of India's film industry, with its distinct home-grown political economy, has managed to survive and be commercially successful despite the lack of any explicit policy support from the Indian government. In that respect, Bollywood's example is unique to South Asia, and different from the state-sponsored cases of cultural and creative industries (CCIs) in more developed Asian nations like Japan and South Korea.This research refines the understanding of cultural industries, particularly from South Asia, since the field of CCI and cultural policy is dominated by Eurocentric definitions and inquiry.