An exploration of Facebook and Twitter as instruments of strategic dialogic engagement in corporate communication practice in South Africa

An in-depth analysis of the strategic dialogical and engagement properties of Facebook and Twitter, and how five South African companies used these properties in specific scenarios. The relevance of the study is rooted in a contribution to the existing body of knowledge on dialogical communication and social media engagement, as well as creating awareness and grounds for future research into the social media communication habits and practices of South African companies.