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A contextual approach to the implementation of customer relationship management
thesisposted on 2021-07-08, 04:55 authored by Marion Steel.
This thesis was scanned from the print manuscript for digital preservation and is copyright the author. Researchers can access this thesis by asking their local university, institution or public library to make a request on their behalf. Monash staff and postgraduate students can use the link in the References field.
Year of Award2008
Department, School or CentreMarketing
CourseDoctor of Philosophy
FacultyFaculty of Business and Economics
CategoriesNo categories selected