AN EXPLORATION OF THE ARCHETYPAL EVIL IN THE ACTION, HISTORICAL, DRAMA SERIES VIKINGS.

Jung emphasised the importance of understanding evil as be believed that people are misled by media representations of evil, hence the shadow. The shadow are the evil characteristics of a person and is projected to avoid judgement, however, must be accepted to develop the Self or wholeness of being. The purpose of this study is to explore archetypal evil in a contemporary series, Vikings. Using an interpretive approach, a content analysis and participant interviews were conducted. Results found that evil is ambiguous due to variations of representations of archetypal evil however, arguably, the core meaning of evil/ shadow is resolute.