This document summarises key findings from social research designed to help strengthen antimicrobial resistance (AMR) policy and communications for the Australian general public. The research comprised analysis of media and public health messaging for general publics and how they think, feel and act in relation to AMR. The research was funded by the Australian Research Council (DP170100937) and conducted by social and media researchers from Monash University, Swinburne University of Technology, University of Gothenburg and University of Strathclyde.
Funding
Building the Australian response to the ‘superbugs’ crisis