Australia's Clean Technology Future: Audience Perceptions and Message Framing

Please contact Lucy Richardson (lucy.richardson@monash.edu) if you wish to see a copy of this report.

This report aims to summarise the current literature on renewable energy communications. The findings of the literature review informed the MCCCRH survey on how to use messaging to engage Australians on renewable energy and related export opportunities.

To complement the literature review, the MCCCRH launched a survey to delve into the current audience segmentations in Australia, levels of knowledge and engagement with renewable energy, both for domestic use and for export, and statements which resonate when considering renewable energy.