500 years ago Gutenberg’s printing press played a key role in the Reformation, employed to print large numbers of “Reformation Pamphlets”, i.e.propagandato promote Church reform. This is an important case study –changing means of mass distribution of information were first exploited for political and social purposes, reflecting the cultural foci of that period. The use of digital media for the mass distribution of political and commercial propaganda, “fake news”, “clickbait” and every other form of dis/mis/mal-information follows much the same pattern today, but with contemporary cultural foci.