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Turn scandal to success

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journal contribution
posted on 04.05.2017, 01:25 by Dann, Stephen
A sports star backed by a road safety sponsor gets caught drink driving. The sponsor moves to cancel the relationship but, used wisely, such a breach may reinforce the sponsors message, suggests Stephen Dann. Copyright 2007 Stephen Dann. No part of this article may be reproduced by any means without the written consent of the publisher.

History

Date originally published

2007

Source

Monash Business Review, vol. 3, no. 2 (2007), p. 30-33. ISSN 1833-4091

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