Turn scandal to success
journal contribution
posted on 2017-05-04, 01:25 authored by Dann, StephenA sports star backed by a road safety sponsor gets caught drink driving. The sponsor moves to cancel the relationship but, used wisely, such a breach may reinforce the sponsors message, suggests Stephen Dann.
Copyright 2007 Stephen Dann. No part of this article may be reproduced by any means without the written consent of the publisher.
History
Date originally published
2007Source
Monash Business Review, vol. 3, no. 2 (2007), p. 30-33. ISSN 1833-4091Usage metrics
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