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The sum of sales: sME marketing

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journal contribution
posted on 2017-05-04, 01:17 authored by Grant, Ken, Laney, Richard, Nasution, Hanny, Pickett, Bill
Research by Ken Grant, Richard Laney, Hanny Nasution and Bill Pickett shows how market and entrepreneurial orientation has a marked affect on a sales organisations performance. Copyright 2008 Ken Grant, Richard Laney, Hanny Nasution and Bill Pickett. No part of this article may be reproduced by any means without the written consent of the publisher.

History

Date originally published

2008

Source

Monash Business Review, vol. 4, no. 2 (2008), p. 18-19. ISSN 1832-8490

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