The challanges facing service exporters: lessons from the Victoria based transportation and travel sectors

This research looked at the challenges facing service exporters. In a follow up to a larger survey, four organisations in the transport and travel sectors were interviewed. It was found that maintaining strategic competitiveness was their main reason for internationalisation. The organisations identified that exporting a service was fraught with difficulties. Whilst internal issues such as marketing objectives, staff and quality of service could be managed, many external factors such as changing customer needs, currency fluctuation and world events required implementing effective systems. None of the organisations were found interested in obtaining the assistance of government agencies to help their internationalisation. This research developed a framework on how governments could assist new service exporters to achieve international success.