The case for the flexible work options and the "on demand" professional?

The time demands of professional jobs such as law, medicine and accountancy are high and studies have shown work-family conflict has become a major obstacle to progress in gender equity. More lucrative and remunerative occupations, on average, require longer hours. Indeed, success depends on "primary commitment to work and career" and in some cases, participating in the "face time" culture. This paper will provide a framework for understanding the relationship between flexible work options and potential dual agenda outcomes for individuals and organisations.