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Safety and the Adventure Tourism Process: Implications for Research and Recommendations for the Adventure Tourism Industry

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journal contribution
posted on 05.06.2017, 06:42 by Morgan, Damian
Close calls, mishaps and accidents in structured adventure tourism activities will cause harm to participants directly involved, the reputation of the activity's operator, and will potentially have negative consequences for the wider tourism industry. This paper reviews reasons why tourists participate in adventurous activities, how they perceive risk and the role of the activity operator. Following this, a model describing participants' conditions of adventure based on the interaction between their perception of fear of physical hazards and control is proposed. This model is then integrated into a framework that delineates the adventure tourism process. Based on this framework, a number of research areas are suggested to facilitate a greater understanding of accident causation in the adventure tourism industry.


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Department of Management.

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