Robert Crawford. But Wait, There’s More…: A History of Australian Advertising, 1900-2000. Carlton: Melbourne University Press, 2008

But Wait, There’s More offers an overview of the Australian advertising industry during the twentieth century. The text has been adapted from a doctoral thesis that its author, Robert Crawford, completed at Monash University in 2002. Crawford’s book is an ambitious one, and it contains many fascinating and nuanced insights. There are also some areas throughout the text that clearly deserved further discussion.