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Outcomes of Rigour & Relevance From a Study Which Showed a Statistically Significant Relationship Between Customer Care and Profitability

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journal contribution
posted on 05.06.2017, 01:55 authored by Simon, Alan
Over the last 7 years that I have been teaching in Management Schools I've learned to combine rigour and relevance meaningfully by applying the concept of "enlightened" self-interest (McLean 1995). Enlightened self-interest is an extrapolated honest form of "Win-Win" in that the University wins and I win when operating in this paradigm. Combining rigour and relevance in this way provides a means for the Management School lecturer to publish as well as meaningfully engage with at least the business sector of the economy.

History

Year of first publication

1996

Series

Department of Business Management.

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