Monash University
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Outcomes of Rigour & Relevance From a Study Which Showed a Statistically Significant Relationship Between Customer Care and Profitability

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journal contribution
posted on 2017-06-05, 01:55 authored by Simon, Alan
Over the last 7 years that I have been teaching in Management Schools I've learned to combine rigour and relevance meaningfully by applying the concept of "enlightened" self-interest (McLean 1995). Enlightened self-interest is an extrapolated honest form of "Win-Win" in that the University wins and I win when operating in this paradigm. Combining rigour and relevance in this way provides a means for the Management School lecturer to publish as well as meaningfully engage with at least the business sector of the economy.


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Department of Business Management.

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