New audience partnerships for the ABC
journal contributionposted on 01.05.2017, 05:20 by Walker, Tony
By embracing the affordances offered by broadband, new digital tools and increasingly open platforms, Australia's principal national public broadcaster the Australian Broadcasting Corporation (ABC) is positioning itself as a media organisation that not only creates high quality, relevant content, but one that also seeks partnerships with audiences, enabling them to create their own content and participate at the local, national and even global level to identify, and engage with issues that matter to them. Copyright 2009 Tony Walker. No part of this article may be reproduced by any means without the written consent of the publisher.