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Multicultural Tourism: the Need to Define and Develop the Globally Competent Manager

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journal contribution
posted on 2017-06-08, 01:37 authored by Townsend, Peter
Globalisation and diverse populations have created the need for international business and multicultural management education. This paper reviews the changes required in management theory as it incorporates this ethnic market and the search for a paradigm relevant to the satisfaction of these students who have profoundly different cultural beliefs and traditions. Specifically, it considers the competencies required for multicultural management and methods for developing these competencies.


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Department of Management

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