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Metaphorical Power in a Picture: Clarifying Organisational Expectations
journal contributionposted on 2017-06-05, 06:13 authored by Bennington, Lynne, Addison, Carly
Communication is a major element in successful change programs yet, apart from asserting its importance, the literature has been almost devoid of innovations to facilitate employee understanding and behaviour change. The use of one of the earliest forms of communication - hieroglyphics - when combined with the power of the metaphor and computer technology, is presented as an innovative technique to assist organisational change efforts.