Monash University
monash_110586.pdf (708.11 kB)

Living in a pressure cooker: (Trends the Australian consumer)

Download (708.11 kB)
journal contribution
posted on 2017-05-04, 01:20 authored by Nicolas, Catherine, Ferraro, Carla
The Pressure Cooker Factor is a rising mega consumer trend, write Catherine Nicolas and Carla Ferraro. Consumer cycles such as this emerge so rapidly now that organisations must be able to recognise and optimise them to not only get maximum advantage, but also to survive. Copyright 2007 Catherine Nicolas and Carla Ferraro. No part of this article may be reproduced by any means without the written consent of the publisher.


Date originally published



Monash Business Review, vol. 3, no. 1 (2007), p. 22-24. ISSN 1833-4091

Usage metrics


    No categories selected