Living in a pressure cooker: (Trends the Australian consumer)

The Pressure Cooker Factor is a rising mega consumer trend, write Catherine Nicolas and Carla Ferraro. Consumer cycles such as this emerge so rapidly now that organisations must be able to recognise and optimise them to not only get maximum advantage, but also to survive. Copyright 2007 Catherine Nicolas and Carla Ferraro. No part of this article may be reproduced by any means without the written consent of the publisher.