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Lining up with heroes

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journal contribution
posted on 04.05.2017, 01:25 by Farrelly, Francis
Sponsorship in the marketing mix can give a business a competitive advantage. But just throwing money at the relationship doesnt ensure victory. Francis Farrelly outlines essentials to get across the line. Copyright 2005 Francis Farrelly. No part of this article may be reproduced by any means without the written consent of the publisher.


Date originally published



Monash Business Review, vol. 1, no. 2 (2005), p. 42-45. ISSN 1832-8490