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Lessons from Kevin 07TM: political marketing

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journal contribution
posted on 2017-05-04, 01:51 authored by Dann, Stephen, Hughes, Andrew
The Australian Labor Partys success in the Federal election campaign this year reminds us that its all in the marketing mix, write Stephen Dann and Andrew Hughes. Copyright 2008 Stephen Dann and Andrew Hughes. No part of this article may be reproduced by any means without the written consent of the publisher.


Date originally published



Monash Business Review, vol. 4, no. 1 (2008), p. 34-37. ISSN 1832-8490

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