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Factors affecting small to medium manufacturing enterprises in adoptive Business-to-Business electronic commerce in Thailand

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journal contribution
posted on 08.06.2017, 02:30 by Jaidee, Sarut, Beaumont, Nicholas
The importance of Business-to-Business Electronic Commerce (B2BEC) is now widely acknowledged. However, while large organisations have been implementing and using the technology, Small to Medium Manufacturing Enterprises (SMMEs), have been slow adopters, despite its potential benefits. Using the Technology Acceptance Model (TAM), and literature pertaining to Electronic Data Interchange (EDI), this study identifies the factors that influence SMMEs' adoption of Business-to-Business (B2B) techniques by investigating the effect of perceived usefulness, perceived ease of use, technological knowledge, the influence of trading partners and the number of adopting organisations. Thai and Australia SMMEs were used to compare developments in developed and comparatively undeveloped countries.


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Department of Management.

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