Monash University
monash_62680.pdf (677.77 kB)

Evaluation of interactive multi-media in business education

Download (677.77 kB)
journal contribution
posted on 2017-11-02, 05:59 authored by Dean, Alison M., Webster, Leonard
There has been an enormous increase in the use of technology as a means of supporting students in their study by distance education and flexible learning (Bates, 1997; Thompson and Holt, 1996). However the use of technology including Interactive MultiMedia (IMM) continues to be associated with improving learning outcomes with attempts for evaluation of IMM relying on comparison of one media to another or attempting to use 'surface features' as variables for evaluation. This trend continues despite a considerable numbers of comparative and meta analysis studies involving such approaches to evaluation finding no significance (Reeves 1992). There are emerging however, alternative and useful scales for evaluating IMM that take into account the many dimensions of IMM and are associated with more contemporary understandings of learning and instruction(Reeves, 1993) This study attempts to build on this movement by seeking to move towards more human factors by which IMM can be evaluated, and to provide some initial scales that may be used for that process. This study explores the relationship between features of the IMM package and student outcomes in terms of both students' motivation and their ability to transfer learning to work based activity using a survey instrument.


Year of first publication



Working paper series (Monash University. Department of Management).

Usage metrics


    No categories selected


    Ref. manager