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Crossing the multi-channel

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journal contribution
posted on 04.05.2017, 01:03 by Ogden-Barnes, Stephen
It used to be so simple. Buy products. Advertise products in newspapers. Display products in stores. Sell products from stores. How things have changed, writes Stephen Ogden-Barnes. Copyright 2006 Stephen Ogden-Barnes. No part of this article may be reproduced by any means without the written consent of the publisher.


Date originally published



Monash Business Review, vol. 2, no. 2 (2006), p. 6-7. ISSN 1833-4091