Crossing the multi-channel
journal contribution
posted on 2017-05-04, 01:03 authored by Ogden-Barnes, StephenIt used to be so simple. Buy products. Advertise products in newspapers. Display products in stores. Sell products from stores. How things have changed, writes Stephen Ogden-Barnes.
Copyright 2006 Stephen Ogden-Barnes. No part of this article may be reproduced by any means without the written consent of the publisher.
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Date originally published
2006Source
Monash Business Review, vol. 2, no. 2 (2006), p. 6-7. ISSN 1833-4091Usage metrics
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