Corporate Social Responsibility in Building and Construction Industry
journal contributionposted on 05.06.2017, 06:48 authored by Petrovic-Lazarevic, Sonja
The paper discusses corporate social responsibility relevant to preserving a healthy working environment in the Building and Construction Industry (BCI) in both large organisations and small-medium enterprises (SME). BCI large organisations take the form of corporation, while SME apply corporate entrepreneurship management style. In accordance with an increasing interest of dealing with business ethics, large organisations focus on providing an efficient working environment. In corporate entrepreneurship organisations, however, since project managers need to pay attention to stakeholders when dealing with a healthy external environment, an individual approach to social responsibility may have subjective connotation. The paper suggests in which direction ethical responsibilities of governance in both large and small BCI organizations should develop in order to be socially acceptable.