Braveheart-ed Ned Kelly: Historic Films And Destination Image

In recent years there has been a great deal of interest in how feature films may create attractive destination images. Research has primarily focussed on films which promote scenery and to a lesser extent nostalgic rural cultures. In contrast there has been little attention paid to historic films, the main exception being Braveheart. The 2003 release of Ned Kelly provoked a great deal of media interest in how that film might promote tourism to north-eastern Victoria. This paper examines how the film Ned Kelly interacts with tourists and their expectations.