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Brand matters: university education and employment

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journal contribution
posted on 04.05.2017, 01:13 by Goyal, Mahendra K, Weiler, Betty
Business degree branding proves popular with employers, report Mahendra K. Goyal and Betty Weiler. Copyright 2006 Mahendra K. Goyal and Betty Weiler. No part of this article may be reproduced by any means without the written consent of the publisher.


Date originally published



Monash Business Review, vol. 2, no. 3 (2006), p. 38-40. ISSN 1833-4091