Brand matters: university education and employment

Goyal, Mahendra K; Weiler, Betty

doi:10.4225/03/590a802aa4540

monash_110485.pdf (74.39 kB)

Brand matters: university education and employment

journal contribution

posted on 2017-05-04, 01:13 authored by Goyal, Mahendra K, Weiler, Betty

Business degree branding proves popular with employers, report Mahendra K. Goyal and Betty Weiler. Copyright 2006 Mahendra K. Goyal and Betty Weiler. No part of this article may be reproduced by any means without the written consent of the publisher.

History

Date originally published

2006

Source

Monash Business Review, vol. 2, no. 3 (2006), p. 38-40. ISSN 1833-4091

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University education Branding journal article Graduates 1959.1/787955 10.2104/mbr06045 1833-4091 Employment Business degrees monash:110485

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Brand matters: university education and employment

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