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Beyond brandTM
journal contribution
posted on 2017-05-04, 01:16 authored by Jevons, ColinBranding is more than a logo, a symbol or mere advertising, says Colin Jevons.
Copyright 2006 Colin Jevons. No part of this article may be reproduced by any means without the written consent of the publisher.
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Date originally published
2006Source
Monash Business Review, vol. 2, no. 1 (2006), p. 7-7. ISSN 1833-4091Usage metrics
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