Beyond brandTM
journal contribution
posted on 2017-05-04, 01:16 authored by Jevons, ColinBranding is more than a logo, a symbol or mere advertising, says Colin Jevons.
Copyright 2006 Colin Jevons. No part of this article may be reproduced by any means without the written consent of the publisher.
History
Date originally published
2006Source
Monash Business Review, vol. 2, no. 1 (2006), p. 7-7. ISSN 1833-4091Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC