Antiques, Crafts, Coffee and History: Shopping and Heritage Tourism in Australian Gold Rush Towns
journal contributionposted on 08.06.2017, 06:53 by Frost, Warwick
This article examines the relationship between shopping and heritage. It considers two towns - Castlemaine and Maldon which were established in the Australian Gold Rushes of the 1850s. Both towns feature relatively intact nineteenth century streetscapes and mining areas. They are also vibrant tourist shopping areas, including restaurants, cafes, antiques shops, galleries and craft shops. Drawing on evidence from a two-year study of visitors, it is argued the combination of shopping and heritage is attractive to tourists and that many tourists engage in both. Furthermore, it is argued that while heritage attracts visitors, the economic benefits are captured by restaurants, cafes and shops.