Considerations on Deception Techniques Used in Political and Product Marketing

C. Kopp, “Considerations on Deception Techniques used in Political and Product Marketing,” in Proceedings of the 7th Australian Information Warfare & Security Conference 2006 (IWAR 2006), C. Valli and A. Woodward, Eds. Perth, Western Australia: School of Computer and Information Science, Edith Cowan University, November 2006, pp. 62–71

Abstract

This paper explores three deception techniques which are widely used in political and product marketing. These techniques are ‘deception by omission’, ‘deception by saturation’ and the use of ‘deception by spin’. These techniques are newly analysed in the framework of the four canonical strategies of Information Warfare and Shannon’s capacity and entropy theorems, and their respective strengths and weaknesses established. Specific strategies for the defeat of these deception techniques are discussed.