Chapter 10: How to choose good success measures
chapterposted on 01.10.2021, 03:59 authored by Behaviourworks AustraliaBehaviourworks Australia, Bernice PlantBernice Plant, Stefan KaufmanStefan Kaufman
Success measures mean very different things in different contexts. Almost always, this involves lifting our eyes from tracking progress, implementation and activity, to whether or not we are delivering the intended changes that motivate and justify an initiative, AND in a way in which we attribute changes to our intervention. You can never measure everything you’d like, nor as well as you’d like, so making good decisions about what to prioritise is important. This chapter provides a tool that prompts users to think about different types of indicators and measures, and the case studies illustrate how we’ve navigated these choices in different examples.