Contribution of strategic communication to stakeholder views of sustainability at Phillip Island Nature Park

Phillip Island Nature Park`s (PINP) Mission and operational objectives include the conservation and protection of the flora and fauna of Phillip Island. This can only be achieved through economic success and working in partnership with various stakeholders. While PINP recognises the importance of communication with stakeholders, to date it has not systematically examined the extent to which stakeholders are receiving messages about how PINP contributes to sustainability of the park and of the Island. Using a mixed methods approach, the final outcome will be an exploration of the relationships between audiences (membership in a stakeholder group), communication media and sustainability messages received. Implications of the research will focus on how PINP and similar organisations might more precisely target important stakeholder groups with messages about their sustainability philosophy and practices.