Contemporary Fashion Taste-making: Changing the Shape of Fashionable Taste

The thesis investigates the concept of fashion taste-making through an in-depth examination of fashion communication practices in print and on-line media. It explores the activities of selected fashion commentators to gain an understanding of the unseen social and relational dynamics of fashion that induce change and mobilise taste. In addition, the research considers how fashion taste-making actions are applied and qualified in everyday fashion behaviour, as a distinct yet interconnected part of the fashion taste-making process. The findings propose apparatus that allows contemporary fashion taste-making to be more clearly observed and articulated.