Restricted Access
Reason: Access restricted by the author. A copy can be requested for private research and study by contacting your institution's library service. This copy cannot be republished
Consumer Agency in National Identity Project: An Institutional Perspective
thesis
posted on 2020-04-06, 06:43 authored by I Chieh YangThis thesis examines the relationship between consumer agency and the negotiation of national identity through consumption. Using institutional theory as a complementary theory to Consumer Culture, it seeks to undercover how embedded institutional logics in a society influence consumer agency and the outcome of national identity negotiation.