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Consumer Agency in National Identity Project: An Institutional Perspective

thesis
posted on 2020-04-06, 06:43 authored by I Chieh Yang
This thesis examines the relationship between consumer agency and the negotiation of national identity through consumption. Using institutional theory as a complementary theory to Consumer Culture, it seeks to undercover how embedded institutional logics in a society influence consumer agency and the outcome of national identity negotiation.

History

Principal supervisor

Juliana

Additional supervisor 1

Motoki Watabe

Additional supervisor 2

Christina Lee

Year of Award

2020

Department, School or Centre

Business and Economics (Monash University Malaysia)

Course

Doctor of Philosophy

Degree Type

DOCTORATE

Faculty

Faculty of Business and Economics

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    Faculty of Business and Economics Theses

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