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An investigation into how audio influences perception, attention and memory and affects visual hierarchy in design
Version 2 2017-05-15, 06:45
Version 1 2017-02-15, 23:36
thesis
posted on 2017-05-15, 06:45 authored by Burnett, Timothy JohnThis exegesis will investigate the influence of audio stimuli and its relationship with visual
perception, attention and hierarchical flow within visual communication - utilising a
heuristic form of inquiry. New terminology of black and white thoughts will also be explored
to analyse logical and lateral thinking when applied to problem solving.
By utilising visual abstraction, cross-modal perception and iconic-coupling techniques I
wish to explore how one can create stronger engaging experiences. This supports the research of Menon and Levitin (2005) and Ramachandran and Hirstein (1999) in the way the brain responds and rewards when resolving problems and when listening to music.
By offering more rewards, we can create an environment that encourages stronger engagement. When an artificial synaesthetic experience is generated by iconic-coupling and cross -modal binding processes, a deeper correlation between auditory and visual elements may result.
Integration of specific iconic-coup ling within the design process of the following two
works - 'Inner sense ' and 'Elements' - creates an environment that would support active
engagement with the spectator; increasing the chances of visual influence and memory
retention.
By utilising the powerful emotive feelings generated by music, a more personal emotivememory
connection is formed when combined with vision. This artificial synaesthetic experience allows for a deeper cross-modal connection drawing from a lifetime's worth of experiences that shape our understanding and stimulate our imagination.
History
Campus location
AustraliaPrincipal supervisor
Jeff JanetYear of Award
2013Department, School or Centre
DesignCourse
Master of Fine ArtDegree Type
MASTERSFaculty
Faculty of Art, Design and ArchitectureUsage metrics
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