10.26180/5d43d6aa408c4
Daniel Wee
Daniel
Wee
Gemma Steele
Gemma
Steele
How to win followers and influence people
Monash University
2019
Social media
Librarianship
Twitter
Instagram
Personal branding
Personal brand
Communication Technology and Digital Media Studies
Library and Information Studies
2019-08-02 06:40:01
Presentation
https://bridges.monash.edu/articles/presentation/How_to_win_followers_and_influence_people/9210383
The importance of social media as a promotional tool and engagement platform is well documented, however, there has been a noticeable paradigm shift in the attitudes of organisations towards social media as staff are increasingly exposed to the power of social media through workplace training and professional development opportunities, and encouraged to participate.