10.26180/5d43d6aa408c4 Daniel Wee Daniel Wee Gemma Steele Gemma Steele How to win followers and influence people Monash University 2019 Social media Librarianship Twitter Instagram Personal branding Personal brand Communication Technology and Digital Media Studies Library and Information Studies 2019-08-02 06:40:01 Presentation https://bridges.monash.edu/articles/presentation/How_to_win_followers_and_influence_people/9210383 The importance of social media as a promotional tool and engagement platform is well documented, however, there has been a noticeable paradigm shift in the attitudes of organisations towards social media as staff are increasingly exposed to the power of social media through workplace training and professional development opportunities, and encouraged to participate.