@article{Waseem2019, author = "Muhammad Adnan Waseem", title = "{Spill-over Characterization of Brand Transgression: A Study of Micro and Macro level Effects}", year = "2019", month = "6", url = "https://bridges.monash.edu/articles/thesis/Spill-over_Characterization_of_Brand_Transgression_A_Study_of_Micro_and_Macro_level_Effects/8218010", doi = "10.26180/5cf6f7abeaf82" }